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I was pretty interested in this thread simply because direct traffic in Google Analytics isn't necessarily direct traffic. It refers to any visit that failed to pass a referral string. This could be heavily influenced if you:


1. Forget to filter out your own I.P.

2. Do lots of email marketing without UTMs

3. Lots of direct mail without UTMS

4. Use display on sites that don't pass referral strings

5. Bots


If you wanted to send me a direct message about what you are trying to deduce I could talk to my clients.