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This one piece of data is not significant. Its only one piece of the puzzle.Several months ago we dropped ppc campaigns. I can detect no negative effectsas a result. Website traffic has increased. Organic referrals haveincreased. I think we are one of the few dealerships that can get awaywith something like this. You have to look at the local data to see thereasons. Smaller market of 450,000 metro. Closest major metro is Dallas 3hrs away. Only one major same make competitor. Very recognizable name.Chevyland. I mean can you get any better?! I think ppc steals away ALOT ofwhat I would have gotten organically. Can you see this in google analytics? That's what I'm trying to find out. 

But yet how many different companies factor any of this into their presentationto me for their product? Very, very few. They either use nationwide studies oruse whichever market makes their solution look best. I'm not trying to vendor bash here, I love my partners I do business with and refer lots of business to them. Not all markets are the same. I think we can all agree on that. When a vendor comes in and really looks at my local market, they earn my respect. But it is up to people like me to really know my market so I can be responsible with how I direct my dealer to spend his money.

Keep in mind there are two things that I'm not trying to do.

1. There is no local market data to determine which vendor is better than the other. I guess there might be, but I'm not looking for it.

2. Every dealer needs a good website and a good crm. Its after that point that products become kinda ancillary.

Does that make sense? Any ideas?