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While we make budget for  Search Engine Optimization or marketing for  our business, some times we cant afford the budget,because the costing  for high search volume First Degree key phrases, because more  competitive keyword equals ,you have to pay more to get the the strong  back links  to get the rank.But there is few solutions to cut your  budget which suits your pocket and get the targeted search engine  traffic to your website one is Long tail keyword optimization policy and another one local search term optimization.

 Here is some story behind the long tail keyword optimization:

 While you choose your keywords for long tails keyword optimization do  some keyword research(using free Google keyword research tool or any  other reliable and reputed  keyword research tool)  and then get into  the search volume and generate that.Try to finalize more than 100 long  tail keywords, according to the search volume.Then create solid  contents/articles based with those long tail keywords and update your  website.The more content or article with based on long tails keyword  enhance the SERP and which generates the most of the search engine  traffic…here is graphical presentation on seochat for long tail keyword traffic:

 So,  that graph clearly indicate that most of the traffic is generated from  the long tails keywords, so while we put any articles or content  by  using proper meta tags on our website or blog that encourage our long  tail keyword optimization strategy.For an example a truck driving  company can get into the long tail  keyword like “trucking companies that train drivers“, where search volume is decent but competition is less on Google.

 Another strong point to check your Google analytics account and go  through with traffic source and choose any search engine and take look  for which long tail keywords brings you the traffic, and if you are not  well ranked for that keyword but still you are getting traffic , then  make some links and get the rank for that specific long tail search term  and get most of the visitors.

 Most important part , it will not give you high costing, the thing  you need to in corporate is create long tail keyword specific content  and make few links and get the rank and maximize your search engine  visibility.