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Is anyone tracking this metric?


I would guess not too many. Few dealers perform actual long term (intermediate) follow-up. Which leads me to the question - what would you consider feasible as a follow-up? 

  • The infamous "Are you still in the market" email - over and over?
  • Emails including "like inventory" (image, data, link)?
  • Dealership newsletter once a month?

If you are performing this Intermediate and Long Term Follow Up, is it causing any unforeseen negative impact on either productivity or morale of your team? 


Good question and something I always consider. Can we be efficient and will too much with little reward cause negativity.


What engagement rate would you rate as worthy of devoting resources to these Ghost Internet Leads?


How about re-visiting the dealership website?


What if you segment the leads by source? That may be a measurement to consider.

We may want to reach out to an eNewsletter service. Maybe they would have some stats to consider. But then again, not sure if they segment the customer/leads out between Prior and Post purchase.