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Of these 100 Ghost Leads, what engagement rate are you able to achieve by conducting Intermediate or Long Term Follow Up?Is anyone tracking this metric?What engagement rate would you rate as worthy of devoting resources to these Ghost Internet Leads?If you are performing this Intermediate and Long Term Follow Up, is it causing any unforeseen negative impact on either productivity or morale of your team?Are you even tracking Engagement Rate??Guys this is a great thread and we can definitely shed some light. We have much of this data but I am going to need some time to put it together.I am happy to see engagement rate and the other terms defined. We refer to the two different leads as interest vs. intent. Interest where they sent a lead vs intent to move forward. Let me get with my analytics person and I will post some data on an aggregate scale.I will caution that this data is also very dependent on lead source. We have lead sources that engage in the 90 percent range and leads in the low teens. I wont feel comfortable posting the sources for obvious reasons but can show some differences in the data to highlight this.I think you will find the long tail engagements interesting too since things like deliverability and consistent med and long term follow up play roles and the data illustrates that. I look forward to the discussion.Dave
Guys this is a great thread and we can definitely shed some light. We have much of this data but I am going to need some time to put it together.
I am happy to see engagement rate and the other terms defined. We refer to the two different leads as interest vs. intent. Interest where they sent a lead vs intent to move forward. Let me get with my analytics person and I will post some data on an aggregate scale.
I will caution that this data is also very dependent on lead source. We have lead sources that engage in the 90 percent range and leads in the low teens. I wont feel comfortable posting the sources for obvious reasons but can show some differences in the data to highlight this.
I think you will find the long tail engagements interesting too since things like deliverability and consistent med and long term follow up play roles and the data illustrates that. I look forward to the discussion.
Dave
