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[USER=8195]@David Marod[/USER] - :thumbup: thanks for your input and for your willingness to share your data.  Despite the fact that you would not be comfortable dislosing sources, if you would be willing to indicate if the lead sources are 1st party (dealer controlled web properties), 2nd Party (VIN Specific on various sites) or 3rd Party (Generic, non-vin specific leads) I would be most grateful.  :bow: