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When you look at various industries. The majority seem to have a very different approach when it comes to this and is something I am adopting. Which is to return a Sales Qualified Lead back to a Marketing Qualified Lead.What does that mean?Well, after our 30 day of solid follow up I am enrolling the prospect in to our monthly email newsletter that I produce using Mailchimp and a RSS feed from our blog http://heroautogroup.com . Its not always about cars, or car related stuff. it can be partly about lifestyle, health and other profile related topics.I think it's important to acknowledge and separate your database and work on things like growing the % of Marketing Qualified Leads to Sales Qualified Leads.
When you look at various industries. The majority seem to have a very different approach when it comes to this and is something I am adopting. Which is to return a Sales Qualified Lead back to a Marketing Qualified Lead.
What does that mean?
Well, after our 30 day of solid follow up I am enrolling the prospect in to our monthly email newsletter that I produce using Mailchimp and a RSS feed from our blog http://heroautogroup.com . Its not always about cars, or car related stuff. it can be partly about lifestyle, health and other profile related topics.
I think it's important to acknowledge and separate your database and work on things like growing the % of Marketing Qualified Leads to Sales Qualified Leads.
