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That is certainly one possibility and was alluded to in [USER=2523]@jakewirth[/USER] 's response when he indicated that the majority of the eventual engagements with his ghosts occur around the two week mark with the simple reply that the consumer has bought elsewhere.


I can think of several reasons why a lead may choose not to engage - including bought elsewhere - who can name a few more??  Does continued long term follow up make sense for any of the various reasons??