So..we looked at our data on engagement and we looked at three campaigns:
1. Re-engage campaign- we go after the last 6 months of leads marked dead or lost in the CRM. This campaign ALWAYS produces car deals.
2. Real time lead handling- The Artificial intelligence agent reaching out to leads as they come in.
3. Rolling re-engage- after attempts are made for several weeks the system quits messaging for a couple of weeks and then starts up again.
As many of you know our system is polite and very persistent, so over the first couple of weeks we find that for real-time lead nurturing about 95-97% of the people who will engage, engage by day 14. Across the board this is about 50% of the overall leads.
For a Reengage campaign, 90% by day 14 and this is roughly 1 to 5% of the ghost leads that didn't engage initially. Rolling Reengage 87% by day 14.
We looked at roughly 250,000 leads. As we were doing this another interesting statistic popped up. We analyzed our last 150 reengage campaigns (list of dead/lost leads out of the CRM) and on an average of 1416 leads we converted to sales 1.2% or about 16 deals on average.
These leads were anywhere between 30 days and 180 days old. I hope this helps.
