David, you have presented some great information here. Thought I believe some may question due to the way you have it presented.
[USER=265]@eddyshaf[/USER] has broken it down to help clarify it a bit more. It looks as if the 2 of you have maybe shared a phone conversation around this BUT I would love for this conversation to continue and clarify. Maybe we can provide some examples using some broad numbers?
From what I gather thus far: IF a customer lead is going to respond, 95-97% will do so with-in 14 days (with a series of effective follow-up emails). Of the total number of leads received, 50% on average are responding with something (again, with a series of effective follow-up emails).
Dealer receives 100 leads in 1 month.
Off those 100 leads, 50% on average will respond with some type if response.
95-97% of those 50 leads will respond with something within the first 14 days.
*These numbers are averages only and contingent upon effective email follow-up
What I gather from this is...leads that were between 30 days and 180 days old that NEVER initially responded had a response rate of 5% at best.
[USER=8195]@David Marod[/USER] would you please confirm what I have highlight above? Thanks!!
