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So without sounding too much like a sales guy, I gave you a bit of a snapshot. When we start with a dealer some are as low as 28% of leads engaging, this is a store using auto responders, canned CRM responses etc. After best practices and some coaching and the installation of our product we have stores as high as 80% so the 50% represents an average or snapshot in time. I hope that makes sense. Our value add is automated engagement which stores can do manually by good replies, paying attention to email delivery etc like many of you do.