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When I shop a store my average response time frame is about 5  days.


- 50% of email communication stops after just three days.

- 75% of email communication stops after 5 days

 - 90% of email communication stops after 7 days


IMO: an email lead is a marketers dream bc the customer is giving you the opportunity to retarget them. If your email process is set up

properly you can continue to deliver your message indefinitely. We are in the age of instant everything which means we miss out on everything that takes longer than 30 sec, 140 characters or 7 days...


I personally get emails all the time from Amazon and 95% of them get no conversion. However when they send me the right message at the

right time... I'm a buyer and that has made my desk an Amazon waist land of technology.