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"most customers didn't respond to sales people because the information sent was irrelevant."


This is the most significant takeaway for me - not for this particular discussion...would probably fit better in this one:


 http://forum.dealerrefresh.com/threads/your-first-response-what-are-you-trying-to-say.4411/


Our failure as an industry to adequately address what should be such an easy problem - ANSWER THE DAMN QUESTION - is (at least for me) the biggest downfall of internet departments across the country