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"most customers didn't respond to sales people because the information sent was irrelevant."This is the most significant takeaway for me - not for this particular discussion...would probably fit better in this one: http://forum.dealerrefresh.com/threads/your-first-response-what-are-you-trying-to-say.4411/Our failure as an industry to adequately address what should be such an easy problem - ANSWER THE DAMN QUESTION - is (at least for me) the biggest downfall of internet departments across the country
"most customers didn't respond to sales people because the information sent was irrelevant."
This is the most significant takeaway for me - not for this particular discussion...would probably fit better in this one:
http://forum.dealerrefresh.com/threads/your-first-response-what-are-you-trying-to-say.4411/
Our failure as an industry to adequately address what should be such an easy problem - ANSWER THE DAMN QUESTION - is (at least for me) the biggest downfall of internet departments across the country