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Exactly the right question to ask. Everyone's definition of digital retailing and their goals are different.


I would argue it's not a commoditized service and lack of GA4 events might not be a deal breaker necessarily.


We personally have had great success with Gubagoo Virtual Retailing. They have 2 versions; Pro and Select.


Pro allows you to offer full-blown Carvana-like capabilities.


Select is more of a "payment calculator" on steroids that drives a ton of engagement and leads.


[USER=2]@Alex Snyder[/USER]'s FRIKINtech is another great option if you want to display lease and finance payment amounts upfront on your VRP and VDP.