• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

I can confirm the search radius expanding because you were under budget, but the reason may surprise you. You may or may not know that the search radius (geo-targeting) must be manually changed by the admin. Basically that means that Showroom Logic saw you were pacing to come in under budget and expanded the search radius intentionally to ensure you would spend your budget. I am guessing they wanted you to spend more (your full monthly budget) if they were commission-based as opposed to a flat fee retainer. We usually recommend a 20-25 mile radius and then sit down with a new dealer and see if there are any key areas the dealer pulls from outside of said radius and if there are any areas we should exclude in the radius. Of course there are exceptions to this, but, this would be how we as an agency handle a new client's search radius.


Out of curiosity, what is/was your desired search radius?