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Thank you Drew for jumping. I guess I'm looking more for what those idiosyncrasies are. I see what you are saying, but my mind tends to think of ppc/seo/sem, etc etc like the stock market. You are not going to give all of your investments to a broker that is really good at investing only in pharmaceutical companys. You want the guy that finds the dog food company and stuffing peanuts company that is showing big returns. So you essentially are looking for the company that knows Digital marketing no matter the demo... That's how my mind was thinking of it at least. But I'm open to see why that could be off.
Thank you Drew for jumping. I guess I'm looking more for what those idiosyncrasies are. I see what you are saying, but my mind tends to think of ppc/seo/sem, etc etc like the stock market. You are not going to give all of your investments to a broker that is really good at investing only in pharmaceutical companys. You want the guy that finds the dog food company and stuffing peanuts company that is showing big returns. So you essentially are looking for the company that knows Digital marketing no matter the demo...
That's how my mind was thinking of it at least. But I'm open to see why that could be off.