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I was wanting a 30 mile radius, and ending up with about 120 miles to the Southeast and East.  All of my clicks were being quickly consumed by a densely populated metro area, and I am rural and in a town of 19,000.


They were not on a percentage or a commission.  I insisted that we use my Adwords account, and that way I was paying Google directly and paying Showroom Logic a flat fee.


Where they failed was by not listening to me.  When we started, we were not hitting our budget (which was only $1,000/mo).  They were getting their money.  I was happy because the traffic I was getting was highly targeted and in my market.  I would rather pay them a 1:1 match with Google and have traffic I could do something with.  They didn't get that, even though I told them.