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Thank you all of you for responding to my post. Showroom logic has fixed the latest issues we had on our account and I had a very good call with my Account Manager's supervisor (all in French - who knew?). So we are going to see how they perform in the next 15/30 days and we will adjust accordingly.Concerning the different comments:Geo-targeting in the settings. ... doesn't stop someone 1000 miles to search for your name and for Google to deliver the ad. Let's say the customer in L.A went on ATC looked at your VDP then google the name of your store based in NYC, Google is a bit smart to know that if it was presenting an ad that the customer would click on it... even though you limited your radius to 100 miles around the dealership (unless you excluded the USA outside of this radius - but at this moment why would you exclude someone 1000 miles away to have an easy way to find you?)Concerning using a vendor outside the automotive segment: I am going back and forth. But nowadays with UX development being the biggest trend I feel that a company that handle big accounts (such as the OEM - yeah your OEM is probably not using showroom logic nor Cobalt nor Haystack) might be able to get more users doing more broader search type (aka: 2009 toyota yaris tires).
Thank you all of you for responding to my post. Showroom logic has fixed the latest issues we had on our account and I had a very good call with my Account Manager's supervisor (all in French - who knew?). So we are going to see how they perform in the next 15/30 days and we will adjust accordingly.
Concerning the different comments:Geo-targeting in the settings. ... doesn't stop someone 1000 miles to search for your name and for Google to deliver the ad. Let's say the customer in L.A went on ATC looked at your VDP then google the name of your store based in NYC, Google is a bit smart to know that if it was presenting an ad that the customer would click on it... even though you limited your radius to 100 miles around the dealership (unless you excluded the USA outside of this radius - but at this moment why would you exclude someone 1000 miles away to have an easy way to find you?)
Concerning using a vendor outside the automotive segment: I am going back and forth. But nowadays with UX development being the biggest trend I feel that a company that handle big accounts (such as the OEM - yeah your OEM is probably not using showroom logic nor Cobalt nor Haystack) might be able to get more users doing more broader search type (aka: 2009 toyota yaris tires).
