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I was a stock trader for a decade, so I can speak to your scenario well. If I want to find maximum profits from within the pharmaceuticals or dog food industries, I'd be an idiot if I hired a manager who's specialty is the 500 big cap stocks in the S&P 500 (i.e. GE, Lockeed Martin, Exxon, Appl, etc)

In the Automotive PPC space, if you bid on "Chevrolet Camaro", your PPC dude had better have several thousand negative keywords to make sure you not paying for "Chevrolet Camaro floor mats" "Chevrolet Camaro exaust" "Chevrolet Camaro owners manuals" "Chevrolet Camaro seat covers" etc...   Also, an automotive specialist should give you great calls to action that work best in our industry. Don't forget your subtle conquest opportunities.  A great automotive specialist should have you dialed in.

That's just the start, it goes on and on...