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A great Automotive Ad system knows that Scarcity* matters. Chevrolet Malibu vs Jeep Wrangler Rubicon.Cast a wide net with the Rubicon, a far smaller one with the Malibu (unless you have truck loads of Malibus)For example, when I use to DIY, I created 2 GEOs. #1 was "my market" and #2 was just outside my market (under 2hr drive). I'd put scarce or high-end units in bucket #2. Engagement from far away shoppers was lower, so, I'd adjust my spend as needed.HTHJoe*Market Days Supply
A great Automotive Ad system knows that Scarcity* matters.
Chevrolet Malibu vs Jeep Wrangler Rubicon.
Cast a wide net with the Rubicon, a far smaller one with the Malibu (unless you have truck loads of Malibus)
For example, when I use to DIY, I created 2 GEOs. #1 was "my market" and #2 was just outside my market (under 2hr drive). I'd put scarce or high-end units in bucket #2. Engagement from far away shoppers was lower, so, I'd adjust my spend as needed.
HTH
Joe
*Market Days Supply
