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Hell yea, Big Dealers can be sloppy and still win. With smaller stores, precision is needed to drive profits.Here's an old PPC strategy table I posted here about 6-7 yrs ago.[ATTACH=full]2433[/ATTACH]It's says if you're a boutique dealer, your highest ROI comes from low volume, long tail ads. If you're a really big store, your competition is Autotrader.com
Hell yea, Big Dealers can be sloppy and still win. With smaller stores, precision is needed to drive profits.
Here's an old PPC strategy table I posted here about 6-7 yrs ago.
[ATTACH=full]2433[/ATTACH]
It's says if you're a boutique dealer, your highest ROI comes from low volume, long tail ads. If you're a really big store, your competition is Autotrader.com
