• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Prentice,


You are assuming that dealers have conversions set-up, and/or even their Analytics account linked and importing goals to Adwords. In most cases NOT -- at least very few actually do AND pay attention. And, if they have a vendor do it for them - most vendors probably don't take the time to show to ability to city/zip target and do bid modifiers. For the vendor it is easier to do a radius.


However...I do agree with you. But, I usually start with a radius and then use the location report "where your users were" to add, exclude, and bid modify as needed. You will have your core locations that perform well with-in 90 days IMO.


You can also overlay this with mapped data from the DMS for solds and bid modify based on higher or lower grosses and number of units sold. Example: 120 clicks does nothing for you if you didnt get them in the door to sell them a vehicle.


There are probably 99 different ways to do it, and it will vary greatly from make, location, rural, city....each dealership just needs to decide what THEY are comfortable with.