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I somewhat agree with you, here. Unless a CRM is feeding back which leads turned into a sale, a true conversion will never be a measure in automotive deals. If you're not selling anything to gain online revenue, you're lead gen. I'm definitely not under the assumption that a dealership is tracking true conversions (no online sales that produce online revenue) and/or tied with analytics as you can use far more effective dimensions data from Google AdWords as of late. If you're not eCommerce, you're lead gen. It's important to set that expectation up early.

I will however, stress the importance of linking analytics as a measure of tracking micro-conversions (leads) that would be most beneficial to dealerships. You're right, clicks does nothing for you. What DOES do something for you is knowing (w/ micro-conversions) whether a click turned into a sales phone call, directions from a mobile device, service appointment by phone call, incentive page view, etc. Marrying analytics to AdWords is far too simple a process to skip.