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I love where your head is at! Dealership website UX is less than an afterthought for most groups/stores. In my experience, vendors or consultants end up brining issues to dealer's attention well after the damage has already been dealt. UX/CX in automotive is the biggest opportunity in automotive not many are paying attention to.


Looks like you're in my backyard! I'd be down to have a chat to help, or potentially find some one for the role. It'd be great to swap 'Michigan fan in Columbus' stories. GO BLUE!