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Great strategy and for what it's worth, I don't think most of this work can be automated. Well, at least not easily. However, it can be programmatized into a playbook so that these checks are performed in a systematic manner at a regular cadence. Once that playbook is developed, then you'll be able to know what you might be able to automate.On the role itself, consider hiring for "Marketing Operations Specialist" or "Site Reliability Engineer (SRE)". I'd lean towards marketing ops as it's traditionally the less technical of the two. On that note, consider adding A/B testing to your list of oversight. Someone who knows how to identify and run a good test can pay for themselves in a matter of weeks when it comes to uncorking new opportunities.Happy to chat through it further if you want to dig in anywhere.
Great strategy and for what it's worth, I don't think most of this work can be automated. Well, at least not easily. However, it can be programmatized into a playbook so that these checks are performed in a systematic manner at a regular cadence. Once that playbook is developed, then you'll be able to know what you might be able to automate.
On the role itself, consider hiring for "Marketing Operations Specialist" or "Site Reliability Engineer (SRE)". I'd lean towards marketing ops as it's traditionally the less technical of the two. On that note, consider adding A/B testing to your list of oversight. Someone who knows how to identify and run a good test can pay for themselves in a matter of weeks when it comes to uncorking new opportunities.
Happy to chat through it further if you want to dig in anywhere.
