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Our research is proving that interaction with chat is HEAVILY dependent upon numerous indigenous factors including the brand and the location of the dealership as it relates directly to demographics of your users.  So simply comparing your numbers to another dealer should be coupled with a comparison against these factors. 


By interaction, I mean initial engagement.  We plan to release our findings to the community.


On a separate note - I just completed my 5 month buying cycle for a new car.  I had some very good experiences as a consumer utilizing chat, but also some horrific experiences.  It seems that dealers have some ways to go to effectively implement a CHAT PROCESS in regards to staffing and follow-up.  Perhaps another post is needed on this topic.