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We are seeing a lot of activity with Chat.  We are getting folks that are not ready to submit their info via the traditional email lead, and just don't want to pick up the phone (or cannot because they are at work...).  It is hard to track the success of using Chat, because most of our folks use it, but only take that person and put them into our CRM if they judge them to be a "good" lead.  This does not bother me too much, because when I review a lot of our online chats, many are not serious by any measure, and many are unable to buy a vehicle (eg.  "I make $695 per month, and want to buy a car and finance it for 60 months, can you help me?"..).  We are making sales as a direct result of chat, and look to watch it closely across the next several months...