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LOL looks like I struck a cord. Our company also offers our chat software to dealers that want to take their own chats to be competitive, but I still don't recommend it. I have seen the end results and most of the time they are not good. We measure closing ratio's for Phone leads, Email leads, and Appointments, and unless the dealer has someone using BDC style scripts and sticking to them the results are very weak. If you have worked in the business in a management capacity, then you know how difficult is is to install new processes and have them followed 100%. Like I said before, your company has great software, and if a dealer wants to invest the time and effort they can make it work, but most of the dealers I have spoken to failed to produce meaningful results because they thought it could be handled just like a phone up. There needs to be a lot of thought and process development that takes place before the first chat is taken, if they want to be successful with it. There is a lot of great info on the net dealers can use to prepare themselves to be effective with inhouse chat. The question is how many dealers will spend the time and effort to train their personel to handle chats effectively, monitor the results, and put forth the extra effort needed to manage it effectively?