TY Shereef,
Contact at Once warned me to not turnoff the annoying business card slide-down thingy (I love calling it that). I love it because it drives the marketing stats higher... way higher!!
But, top level numbers alone donot make a business run. Month end is near and I'll be reviewing what impact chat has had on the "other" lead generating forms (goal: produce a net results summary).
After that, I will review if the annoying business card slide-down thingy has impacted the quality of the visit. I'll look at time on site, pages viewed and visitor loyalty to look for any clear change.
Currently, our shoppers are looking at 13pages per visit, with a "chat initiated" rate of well under 1% (no suprise here). So, 99% of our shoppers are not digging the 10+ pages of the annoying business card slide-down thingy. If you've read my past threads, I am always fighting to convert the SILENT MAJORITY, the stealth shopper. They are 99% of any sites traffic and are maddeningly SILENT
Our average visitor is on a page for an average of 35 seconds, so, I've set the annoying business card slide-down thingy for 45 seconds to make it appear only on a page that has the viewers attention that is "above agerage" length. The volume of chats is down, but the quality is up. The jury is out on this attack plan.
