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Yes I agree with Shereef.  His numbers are about the same as what we have found.  The drop down business card thingy actually does really well.  I would suggest it within the first few seconds and govern it to only show on specific pages.  Home page is a biggie of course.  As long as you have buttons on your site and you present the fact that you offer chat with the drop down business card thingy then once they cancel it out they know to look for a button if they want to chat later.  The trend is not how many dealers are adding this chat to their websites but how many people are actually starting to chat with dealers.  It has grown tremendously just in the past year I have been here.