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I totally get what your saying, I do.  However, that presents a lot of problems.  Based on what you have said you are describing more of a chat room type of environment.  I am in sales but I am computer savvy and not sure it is an option to display live chat and have individual conversations with multiple users on the same page and keep the conversations separate.  Besides the technology problems I think you are on to something.  I have seen a chat company that offers something like that to a degree.  It's a chat window that they automate a typed message but it launches a browser to start a chat.

From my experience most people know what chat is going to do or are not intimidated by it.  We get 22,000 chats a week through just our company.  I would say that probably a great deal more then everyone else but I am sure all will agree that people have embraced chat and it is a fairly simple tool to use.  I have used chat for ebay, nordstrom, my hosting company, car dealers, facebook, now myspace, msn and google.