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Great discussion guys- Here is a study that took into account the color, button vs. banner, static vs. moving text, and website placement for live chat engagement. Live Chat Button Analysis The goal behind the study was to see what would increase the number of people clicking on the live chat button to capture more prospective customers browsing the dealerships website. Also, at the end of the study a short survey was conducted to gather some consumer perspective on how to effectively engage consumers in live chat.
Great discussion guys-
Here is a study that took into account the color, button vs. banner, static vs. moving text, and website placement for live chat engagement.
Live Chat Button Analysis
The goal behind the study was to see what would increase the number of people clicking on the live chat button to capture more prospective customers browsing the dealerships website. Also, at the end of the study a short survey was conducted to gather some consumer perspective on how to effectively engage consumers in live chat.
