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Jeremy,

Great idea. I think that having the chat imbedded would prove interesting yet complicated for a number of reasons. I have experimented with this before and I attached a quick screen shot for you. I think their is a balance in the middle. Letting shoppers post their first question in a window like the example shown.

 

Anyway just wanted to share that anything is possible. The question is how much additional value will it lend to the online shopper experience.

Todd