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Thanks for the info,  a lot of this is new to me.   I saw the site you linked to above yesterday,   you had a link to it in another thread.  I like it.

I think where I was coming from is based on my experience working with, or for clientele in the luxury market.  These are the people that will pay $2,000 dollars for a Stearns and Foster at Macy's when the same mattress with a different tick(cover) would cost $500.00 at mattress king.  They're willing to pay for the Macy's experience, and having the Macy's truck pull up outside their home when  its delivered.

Thats why I was somewhat shocked when I saw Autonations luxury brand home pages were the same as their low end.

Then again, maybe the same people who pay extra for image dont even go to the dealer web pages,  it would be interesting to find out.  I dont have numbers,  just my gut right now,  just learning what I can without actually seeing it for myself.