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Checkered is a well known and respected brand and I understand why you would want them to know they were at a Checkered site.

I personally believe you can do both, someone in the comments section of the "how I should approach getting a customer in the door" article said,

"what they really want is a fantastic experience….look at MINI and Scion, and soon SMART."

I couldnt agree more, especially where luxury brands are concerned.   I guess the question is can both be done without it turning into a nightmare for the person administering the sites?

(Sorry, I know its off topic,  but wanted to respond.Maybe move this and make a new topic?)