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For those of you looking for a low cost or even free live chat software for your website, here are a couple to try

Starts at $29 a month

http://www.boldchat.com

Free version?

http://www.volusion.com/livechat_download.asp

If you are interested in "manned" chat for when your dealership staff can't answer, then there are tons of companies that offer that as well. I would be sure to use one that is automotive focused. Here are a couple that I know.

http://www.northwindsoftware.com/

http://www.activengage.com/