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We have been using chat for close to a year now (2, actually; we have the ContactAtOnce chat service that comes with cars.com, plus we use ClientConXion for the store sites).


I don't understand how remote staffed chat can be viable.  The chat requests I receive are from people who want to discuss (in great detail, sometimes) an actual vehicle on our lot.  Or the chatters want to know about financing particulars, or incentives particulars, etc. etc. etc.


With the exception of mundane matters ("What are your hours?" "What exit do I take off the freeway?") the questions and curiosities of the chatters require answers that a remote staffer could not begin to know.