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My first question, out of curiosity would be, has floor traffic and sales dropped or suffered?You've witnessed a drop in lead count, but what about your contact and show ratio on the leads you have acquired since changing the call to action? I believe this could be something to really look into.However, knowing how most dealer operate and if you're the traditional lead form hungry dealership, then I would recommend changing your CTA button back to "get sale price or get ePrice" (does the average consumer even know what an ePrice is? Hummm)."Lets Talk" - who wants to "talk" to the dealership? That the whole initial reason for being online. This is why your lead forms fills have dropped. As much as I HATE to say it - "Get some type of price" typically outperforms all other forms of CTA.
My first question, out of curiosity would be, has floor traffic and sales dropped or suffered?
You've witnessed a drop in lead count, but what about your contact and show ratio on the leads you have acquired since changing the call to action? I believe this could be something to really look into.
However, knowing how most dealer operate and if you're the traditional lead form hungry dealership, then I would recommend changing your CTA button back to "get sale price or get ePrice" (does the average consumer even know what an ePrice is? Hummm).
"Lets Talk" - who wants to "talk" to the dealership? That the whole initial reason for being online. This is why your lead forms fills have dropped. As much as I HATE to say it - "Get some type of price" typically outperforms all other forms of CTA.
