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Alex,

When I see lead counts drop, but lead quality go up and sales are about the same, IMO, it's something big and simple.

Off the top of my head:

1. You changed your prices (e.g. went from MSRP to full price transparency)
2. You added photos, or, your photos are up a LOT faster.
3. Your inventory count has changed (especially the mix of models)
4. You changed web site templates
5. You cut back on advertising (or reduced the radius of the ads)

HTH

Joe