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From my experience, on average the "Check Availability" isn't going to perform any better. I sure thought it would 8+ years ago when I changed our main CTA to read "Check Availability". I even had some space below the button where I included a bit of supporting verbiage to help build some urgency. Having "Get Our Lowest Price" just prior to changing it to "Check Availability", this particular dealer and OEM Brand witnessed a decrease in leads. What was even more alarming was the lead performance was the same. So not only did my lead count drop but performance didn't improve. Head Scratcher, I know. So be careful [USER=6764]@Alex.Lemoing[/USER]Incase you're wondering - my tests A/B/C typically ran for 3 months and I did my best to keep a controlled environment where my largest variable was most likely the inventory mix. DealerOn provided me with the flexibility to actually perform smaller split testing.
From my experience, on average the "Check Availability" isn't going to perform any better. I sure thought it would 8+ years ago when I changed our main CTA to read "Check Availability". I even had some space below the button where I included a bit of supporting verbiage to help build some urgency. Having "Get Our Lowest Price" just prior to changing it to "Check Availability", this particular dealer and OEM Brand witnessed a decrease in leads. What was even more alarming was the lead performance was the same. So not only did my lead count drop but performance didn't improve. Head Scratcher, I know. So be careful [USER=6764]@Alex.Lemoing[/USER]
Incase you're wondering - my tests A/B/C typically ran for 3 months and I did my best to keep a controlled environment where my largest variable was most likely the inventory mix. DealerOn provided me with the flexibility to actually perform smaller split testing.
