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An ISM friend of mine told me that a "Major website providers" rep pitched him on a new program that, "Only this 'Major website provider' has!" (Not sure if its OK to mention their name)


Apparently they have a service where they drop a cookie on a potential customers computer, while the customer is viewing a vehicle on the dealerships website.  That cookie is tied in with a google ad campaign. The vehicle, or a similar vehicle in that dealerships inventory, will follow that person from site to site for 60 days showing up in google ads.


My initial thoughts of course are about ethics, what does everyone think? The program would probably only work with ie and maybe firefox. Then only on computers that haven't been cleaned and are not using a proxy IP address.


Is anyone currently using a program like this? If so, any complaints from customers? what is your ROI?