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Great Info. I'm familiar with display ads and retargeting,(at least the concept of retargeting, not by name), but I wasn't aware that it was available on the dealership level.I read through the suggested thread. I'm curious as to how things turned out for Alex.As for the ethics end, I came to the same conclusion. It's just at first this concept seemed to be the ecommerce version of subliminal advertising.In the early nineties I read a book by Bill Gates called "The Road Ahead" and he explained the concept of behavioral retargeting. He even took it a step further and explained another concept that we would probably call "behavioral repricing". The price of an item is adjusted per individual based on cookie gathered info of spending habits etc. It's probably already in effect.At any rate a few questions. Aren't display ads and retargeting practically worthless to a dealership unless you Geo target? Why would anyone consider implementing a retargeting campaign if they didn't know what other sites their ads would be on? "We'll advertise for you but we're not going to tell you where"????Does anyone have an approximate monthly cost for a moderate campaign?
Great Info. I'm familiar with display ads and retargeting,(at least the concept of retargeting, not by name), but I wasn't aware that it was available on the dealership level.
I read through the suggested thread. I'm curious as to how things turned out for Alex.
As for the ethics end, I came to the same conclusion. It's just at first this concept seemed to be the ecommerce version of subliminal advertising.
In the early nineties I read a book by Bill Gates called "The Road Ahead" and he explained the concept of behavioral retargeting. He even took it a step further and explained another concept that we would probably call "behavioral repricing". The price of an item is adjusted per individual based on cookie gathered info of spending habits etc. It's probably already in effect.
At any rate a few questions. Aren't display ads and retargeting practically worthless to a dealership unless you Geo target? Why would anyone consider implementing a retargeting campaign if they didn't know what other sites their ads would be on? "We'll advertise for you but we're not going to tell you where"????
Does anyone have an approximate monthly cost for a moderate campaign?