Reply to thread

As far as I know Alex has not pulled the trigger yet but you would have to ask him.

Well, Victoria Secret I believe was on of the first larger companies that participated in a "behavioral price re-targeting" using traditional marketing. Depending on your previous orders and what neighborhood you lived in would determined what catalog/pricing you would receive.

 This is 100% the case. You need to geo target your ads but I believe this is the norm anymore and all publishers off the ability to geo-target one way or another. Some better than others.

 Most publishers will let you know what sites your ads will be displayed on. What I believe happens here is; smaller publishers work with the larger publishers and the larger publishers don't/can't always keep up with new added sites to the smaller publishers networks.

Example: I was working with a larger publisher that swore up and down our ads would not be on any social networks but time after time I would find our ads on myspace. NOW...at first I was a little pissed but from what I could gather this was a re-targeted ad and that I was OK with.

 Most ads are sold on a CPM Cost Per Thousand and this price can range all over the board. I have seen and worked with as low as $6.00 CPM to upwards in the $20.00 area.

The $20.00 CPM Publishers many times tout they can provide better "in-market" shoppers (due to the sites within their ad network).