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If you haven't already, then I would start reading everything that Avinash Kaushnik at Google blogs about. He is the leader of Digital Analytics at Google and was a keynote presenter at Digital Dealer a year ago. In my opinion, his insight into data analysis is second to none. Here is a link to one of his mailbag'sDear Avinash: Your Digital Marketing + Analytics Challenges Answered
If you haven't already, then I would start reading everything that Avinash Kaushnik at Google blogs about. He is the leader of Digital Analytics at Google and was a keynote presenter at Digital Dealer a year ago. In my opinion, his insight into data analysis is second to none. Here is a link to one of his mailbag's
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered