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Mike,


Something to think about.


Reporting is all about communication. You can't communicate without relevance. Car guys don't want more tables and charts. GREAT DECISIONS from data results require qualitative data along side quant. Qualitative v. Quantitative Data


IMO, Be brave. Cross over to the qualitative side. Dare to immerse yourself in the entire sales floor experience. Tell the managers you want to learn all about the biz so you can help sell more cars. Your managers will be impressed & help you in any way possible.


Shadow sales reps. Help the rep with the test drive prep. Ride along in a test drive. Go to meetings, listen to phone ups, be there for the appointments.


In no time flat, you'll see how digital impacts traffic and sales, and look at performance in real-time. You'll speak digital to managers in car-guy language and they'll love it. ;-)



HTH

Joe