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One of your most powerful tools that you should be using is Google Analytics. Learn how to use it beyond just the amount of people that visit your site. Start playing around with where the traffic is coming in from, overlay that with where the sales are coming from (Similar to String's DPS) and go after these markets with AdWords.Setting up goals and conversions should be done as soon as you feel confident in what you know what you're doing.While learning the sales side is a good move, I don't see it as being a solution to what you're asking. Google Analytics, your crm, and adwords could be what you're looking for.A blog that is posted on this site that would be a good read for you is How You Can Install Lead Source Values into Dealerships' Google Analytics As I like to tell my interns and people under me, "get creepy with the data." The creepier you get, the more advanced your advertising is.
One of your most powerful tools that you should be using is Google Analytics. Learn how to use it beyond just the amount of people that visit your site. Start playing around with where the traffic is coming in from, overlay that with where the sales are coming from (Similar to String's DPS) and go after these markets with AdWords.
Setting up goals and conversions should be done as soon as you feel confident in what you know what you're doing.
While learning the sales side is a good move, I don't see it as being a solution to what you're asking. Google Analytics, your crm, and adwords could be what you're looking for.
A blog that is posted on this site that would be a good read for you is How You Can Install Lead Source Values into Dealerships' Google Analytics
As I like to tell my interns and people under me, "get creepy with the data." The creepier you get, the more advanced your advertising is.
