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I haven't had to think about MAP rules in years. I mean, who would ever price a car below MSRP after COVID Something came up today that reminded me those MAP rules still exist as dealers are looking to get aggressive on pricing again. So, if the FTC rules force dealers to show all the pricing to everybody, what new calls to action are we going to use to get 1:1 conversations going that allow MAPP branded-dealerships to disclose lower-than-MSRP pricing?"Make us drop our pants""We whore it out when you give us your name and digits"Or..."Get ePrice" again.
I haven't had to think about MAP rules in years. I mean, who would ever price a car below MSRP after COVID
Something came up today that reminded me those MAP rules still exist as dealers are looking to get aggressive on pricing again. So, if the FTC rules force dealers to show all the pricing to everybody, what new calls to action are we going to use to get 1:1 conversations going that allow MAPP branded-dealerships to disclose lower-than-MSRP pricing?
"Make us drop our pants"
"We whore it out when you give us your name and digits"
Or...
"Get ePrice" again.
