Not all car shoppers are 'cerebral'. We expect all shoppers to have a logical, disciplined process. There is a 'spectrum' of car shoppers that have different demands for what the internet can do for them.
- My Wife: "google pictures of cars, go to dealer website 1 time, go to dealer"
- My Brother: " 10 open tabs, spreadsheets, notepad, weeks of research" recorded his journey
What end of the spectrum is larger?
Billy Fuccillo's stores sold a million cars in his lifetime
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Shoppers have different 'expectations' of what they want the internet to do for them.
That being said, across the shopping spectrum, all car shoppers go thru this journey
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Your websites job is to sell "THE JUMP"
(a productive continuation and successful conclusion of your internet shopping)
