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When turn is all that matters, sure I'll bite. But when you're day-one pricing a desirable featured vehicle similarly to a base spec, all you're doing is shooting yourself in the foot. You can always mark down, harder to mark up (though we've seen some success doing this - creating urgency).Carmax has built an empire on getting more out of cars with better/rare features. Masters of merchandising and pricing.
When turn is all that matters, sure I'll bite. But when you're day-one pricing a desirable featured vehicle similarly to a base spec, all you're doing is shooting yourself in the foot. You can always mark down, harder to mark up (though we've seen some success doing this - creating urgency).
Carmax has built an empire on getting more out of cars with better/rare features. Masters of merchandising and pricing.