• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

When turn is all that matters, sure I'll bite. But when you're day-one pricing a desirable featured vehicle similarly to a base spec, all you're doing is shooting yourself in the foot. You can always mark down, harder to mark up (though we've seen some success doing this - creating urgency).


Carmax has built an empire on getting more out of cars with better/rare features. Masters of merchandising and pricing.