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Ryan, I GPT4o'd the JTBD* and your ATIDFRAA JTBD Design Theme with ATIDFRAA Framework IntegrationIdentifying Needs and Preferences:Attention:Strong value proposition: Highlight how the vehicle meets specific needs (e.g., comes with advanced safety features, excellent fuel efficiency).Imagery: Use a carousel and vertical photo grid to showcase the vehicle's features and options, helping shoppers visualize how it fits their lifestyle.Research and Information Gathering:Trust and Credibility: Display reviews and ratings prominently to build trust.Social Proof: Showcase the number of customers approved this month to enhance credibility and trustworthiness.Accordion with Product Details: Provide an accordion-style layout with detailed product specifications and the most searched-for features highlighted for easy access.Budgeting and Financing:Transformation:Demonstrate Ease of Purchase: Highlight how easy it is to finance and buy the car, possibly through step-by-step guides or visual aids.Interest: Clearly display the features and benefits of financing options and how they contribute to an easy purchase process.Finding a Trustworthy Seller:Trust and Credibility: Emphasize dealership reviews and ratings.Reassurance: Compare the vehicle to competitors and highlight why the chosen dealership is the best option, making shoppers feel confident about their choice.Experiencing the Vehicle:Imagery: Use high-quality images and videos in a carousel and photo grid to give shoppers a comprehensive view of the vehicle.Transformation: Demonstrate the ease of scheduling a test drive or virtual tour.Disposing of Current Vehicle:Provide transparency, reassurance and solutions for handling the disposal efficiently (trade-buy). Assue most shoppers are unaware of the trade-in sales tax benefits.Get shopper to 'valuation range' easily. If YMM,Miles meets dealer priority list, dynamically introduce systems to create action (e.g. incentives, remote audit for final valuation, etc)Making the Purchase Decision:Desire: Utilize social proof such as reviews and user-generated content to build excitement and desire for the car.FAQ: Address common objections and questions that could hinder conversion, providing clear and reassuring answers.Post-Purchase Support:Reassurance: Highlight the dealership’s after-sales support, warranties, and maintenance services.FAQ: Include a section addressing post-purchase support and services.Alternatives:Alternatives: Offer alternative vehicles (VINs) to ensure shoppers have options if the initial vehicle does not meet all their needs.Action:Always Visible CTA: Ensure there are easy-to-find and always visible call-to-action buttons (e.g., a bottom sticky bar) to convert browsing into action, such as scheduling a test drive, applying for financing, or contacting the dealership.That was fun.*JTBD = Dr Clayton Christensen's 'Job to be Done' (JTBD) methodology
Ryan, I GPT4o'd the JTBD* and your ATIDFRAA
That was fun.
*JTBD = Dr Clayton Christensen's 'Job to be Done' (JTBD) methodology